Contrary to conventional wisdom, a down economy is an excellent opportunity to sell Harrison Assessments' especially if approached from the right perspective. Granted, many companies cut expenses and often reduce hiring or cut their workforce in a down economy. This would seem to translate into fewer opportunities to sell assessments. NOT TRUE! Here's why:

Hiring the wrong people, high employee turnover, and low employee productivity represent the greatest expense to nearly every company. In a good economy, inefficiencies are often overlooked or ignored because of higher revenues. During economic downturns, however, companies cannot afford to hire the wrong people or mismanage their employees as this, along with lower revenues, will further contribute to lower profitability.

Harrison Assessments' is a first line of defense against a bad economy. Hiring the right people, reducing employee turnover, and increasing employee productivity will reduce expenses during bad times and have a positive impact on the company. It will also, contribute to higher profitability when the economy finally does turn around.

Consider re-focusing your collaterals on the direct cost savings that can be created by using Harrison Assessments'. Remind your clients that training and developing employees is an investment that will save them money (or help them create more money) almost immediately. And, be sure to leverage HA solutions as they relate directly to a perspective client's specific problems i.e., high turnover, low employee productivity, recruiting costs, etc.

The following are some links to articles that you can use to help shape your strategies and marketing collaterals for selling the Harrison Assessment tool during bad economic times.